MILAN, Italy — Luxury automaker Ferrari has unveiled its first fully electric vehicle, the Ferrari Luce, marking a major shift from its traditional petrol-powered sports car lineup.
The new model, priced at about Sh82.9 million ($640,000), is Ferrari’s first all-electric car and also departs from the brand’s iconic two-seat design by offering seating for five passengers.
Five Years in Development
Ferrari said the Luce took five years to develop and was built entirely using in-house components, a move aimed at strengthening long-term maintenance and performance control.
The vehicle was designed in collaboration with Jony Ive’s design studio LoveFrom, bringing together automotive engineering and minimalist design philosophy.
Performance and Range
The Luce weighs about 2,260 kilograms and delivers a top speed of approximately 310 km/h. It can travel up to 530 kilometres on a single charge, positioning it among high-performance luxury electric vehicles.
Ferrari CEO Benedetto Vigna said the model reflects the company’s push toward innovation while preserving its performance identity.
“The Ferrari Luce is the result of more than 60 of our new patents and lies at the heart of an ecosystem of collaborations with outstanding technology partners,” Vigna said.
“We have created a car that combines unique driving emotions with extraordinary performance, driving pleasure, and comfort for the Ferraristi of today and tomorrow.”
Mixed Reactions From Enthusiasts
The launch has triggered mixed reactions online, with some praising Ferrari’s bold step into electrification while others argue it departs from the brand’s historic identity built on combustion-engine performance.
The move comes as global demand for luxury electric vehicles shows signs of slowing, forcing several automakers to reassess their EV strategies.
Industry-Wide EV Shift Challenges
Other high-end manufacturers such as Lamborghini and Porsche have already adjusted their electric vehicle plans, scaling back full EV ambitions in favour of hybrid models amid weaker demand in key markets.
Meanwhile, traditional automakers including Ford and Volkswagen are also under pressure to recalibrate their electric transition strategies as competition intensifies, particularly from lower-cost Chinese EV manufacturers.
Ferrari’s entry into the fully electric segment marks a significant milestone in the luxury automotive industry’s ongoing transition toward electrification, blending performance heritage with emerging clean-energy technology.
