NAIROBI, Kenya- Seasoned journalist and broadcaster Eric Latiff is making a high-profile move to Nation Media Group (NMG) following his departure from Spice FM.
This announcement was made in a statement by NMG’s Head of Broadcasting, Simalol Dajom, on Monday, marking a significant shift in the Kenyan media landscape.
“Having Latiff on board aligns perfectly with our strategy to continuously innovate and elevate our broadcast offerings and underscores our commitment to creating multimedia content that our customers love,” Dajom said.
Latiff, a household name in Kenyan media, is celebrated for his incisive analysis and engaging approach to current affairs.
Known as the “captain” of morning radio, his tenure at Spice FM saw him shape the station into a trusted source of in-depth conversations and analysis on politics, social issues, and business.
His move to NMG is expected to bring a fresh dynamic to the group’s broadcasting platforms. While specific details about his new role remain under wraps, insiders suggest Latiff will play a pivotal role in expanding NMG’s multimedia reach.
With more than two decades in media, Latiff has carved out a niche as a reliable voice in Kenya’s broadcasting scene. His ability to connect with diverse audiences and navigate complex issues with clarity and precision has earned him a loyal following.
NMG, one of East Africa’s leading media houses, has been aggressively investing in digital transformation and content innovation.
The addition of Latiff signals a commitment to strengthening its position as a multimedia powerhouse.
Latiff’s departure from Spice FM was met with heartfelt tributes from colleagues and listeners alike, many of whom credited him with redefining talk radio in Kenya.
