NAIROBI, Kenya — Safaricom has warned customers against using a website purporting to be linked to its Ziidi Trader platform, saying the site is fraudulent and has no affiliation with the telecommunications company.
In a customer advisory issued on its official communication channels, Safaricom identified ziiditrader.com as an unauthorised website and urged users to avoid sharing any personal or financial information through the platform.
“Please note that the website ziiditrader.com has no association with Safaricom,” the company said.
The telecommunications firm cautioned customers against disclosing sensitive information such as mobile phone numbers, M-PESA PINs, bank details or other private credentials, reiterating that it never requests such information from users.
“Do not share your personal details, phone number, M-PESA PIN, or bank information. Safaricom will never ask you for your private credentials,” the notice stated.
Safaricom clarified that the only legitimate way to access Ziidi Trader is through My OneApp, urging customers to verify the authenticity of any platform before entering personal or financial information.
The company also encouraged users to avoid clicking suspicious links and to remain vigilant against online scams targeting investors and M-PESA customers.
Customers who encounter suspected fraudulent websites or suspicious activity have been advised to report the incidents through Safaricom’s designated reporting channels, including SMS code 333 or via My OneApp.
The advisory also referenced Safaricom’s ongoing consumer awareness campaign urging the public to verify online information before acting on it.
The notice carried the message: “JiulizeNiUkweliAmaNiCon.”
Ziidi Trader is Safaricom’s mobile-based investment platform that enables users to buy and sell shares listed on the Nairobi Securities Exchange (NSE) directly from their M-PESA wallets. The platform also offers features such as watchlists, price alerts and portfolio tracking to make stock market investing more accessible to retail investors.
Operating under the oversight of the Capital Markets Authority (CMA), the platform is designed to promote investor protection, transparency and informed long-term investing.
Safaricom introduced the investment ecosystem with Ziidi Money Market Fund (MMF), followed by Ziidi Shariah before expanding into stock trading through Ziidi Trader.
The warning comes as the NSE recently announced that Ziidi Trader had surpassed Sh1.08 billion in cumulative turnover, recording 351,440 trades since its launch, reflecting growing participation by retail investors in Kenya’s capital markets.