NAIROBI, Kenya- Businessman Muhoho Kenyatta has advised young people against treating entrepreneurship as the only path to success, saying individuals should pursue careers that match their abilities and interests.
Muhoho, a brother of retired President Uhuru Kenyatta, made the remarks during a conversation with a TikTok content creator who asked him about business, mentorship and building successful enterprises.
Asked about the businesses he is involved in, Muhoho said he was best known for his association with dairy processor Brookside.
“The one that I’m probably more known for is the dairy business with Brookside,” he said.
Muhoho said success in business requires focus, patience and sustained effort because meaningful results do not come immediately.
“We just have to have an idea, focus and just keep your head down, and know that nothing comes overnight,” he said. “It comes out of hard work and doing things over a long period.”
He also encouraged young people to build relationships with people who support their ambitions while avoiding those who bring negativity or distract them from their goals.
“It’s 100 per cent important to always look for positive energy,” he said. “If you do network, network in the right circles.”
Muhoho, however, cautioned against the growing perception that every young person must establish a business to prosper.
“I don’t think everybody should be an entrepreneur. There are people who are good at engineering. There are people who are good at social sciences,” he said.
He urged young people to identify what they genuinely enjoy and develop careers around their talents instead of entering business because of social pressure.
According to Muhoho, some people abandon careers in which they could excel to establish small businesses, potentially losing opportunities to develop significant innovations in their areas of expertise.
“There are a lot of different careers that people can look at, not just starting a business. That is not the beginning and the end of life,” he said.
For those who choose entrepreneurship, Muhoho said expanding a business requires reinvesting profits rather than immediately treating the enterprise as a source of personal spending.
“If you want to scale up in business, it’s a matter of reinvesting,” he said. “You have to look at your business not from day one as a cash cow.”
