NAIROBI, Kenya – In a move that further cements its role in shaping global music trends, TikTok has rolled out a new feature allowing users to save songs directly to SoundCloud—without ever leaving the app.
The integration, announced this week, aims to simplify music discovery and give both listeners and artists more power in navigating the space between viral moments and sustained music engagement.
Previously, TikTok users could favourite a sound, but this often meant it stayed locked within the app’s ecosystem.
Now, with a single tap on a sound in any video, users will see the option to “Save to SoundCloud,” instantly adding the track to their liked songs or a custom playlist on their SoundCloud account.
The feature is already rolling out in select regions, with a global expansion expected in the coming weeks.
“This is a win for artists and fans alike,” said a SoundCloud spokesperson. “It gives viral moments a longer life and builds real-world music communities from digital trends.”
The update could be a game-changer for independent artists and DJs, many of whom rely on TikTok for visibility but struggle to convert views into streams.
With direct integration into a streaming platform known for supporting emerging talent, the feature may create a smoother pipeline from TikTok fame to long-term listenership.
TikTok, long known as a launchpad for music virality, has increasingly become a preferred promotional tool for musicians—sometimes even eclipsing platforms like YouTube.
The app’s influence on global music charts is now undeniable, with snippets of tracks often turning obscure songs into global hits overnight.
This latest move follows TikTok’s earlier announcement of its “TikTok for Artists” platform, aimed at empowering musicians and creators with tools for audience building and content monetisation.
Combined, the two initiatives reflect the platform’s growing ambitions in the music industry.
The partnership signals a tech trend toward tighter integration between short-form video platforms and music streaming services.
As users demand faster, seamless transitions from content to consumption, collaborations like this are becoming increasingly essential.
