NAIROBI, Kenya- In an exciting development for Kenya’s vibrant creative industry, Meta has announced two new monetization features for Facebook that will enable content creators to earn money from their original videos.
Starting today, eligible creators in Kenya can take advantage of In-Stream Ads and Facebook Ads on Reels to turn their engaging content into a source of income.
One of the key features Meta has rolled out is In-Stream Ads, which are ads that play before, during, or after on-demand videos. These ads come in various forms, including Pre-roll Ads (before the video starts), Mid-roll Ads (during videos), Image Ads (static images displayed beneath the content), and Post-roll Ads (at the end of videos).
This gives creators flexibility in how they monetize their videos, whether it’s pre-recorded content or recordings of live streams.
To be eligible for In-Stream Ads, creators must meet specific requirements, such as having a minimum of 5,000 followers.
This ensures that those who are committed and have a substantial audience can benefit from this new revenue stream.
In addition to In-Stream Ads, Meta has also introduced Facebook Ads on Reels. This feature seamlessly integrates ads into original Reels, allowing creators to earn money based on the performance of their content.
By entertaining their followers with engaging Reels, creators can now monetize their creativity in a new and exciting way.
Moon Baz, Meta’s Global Partnerships Lead for Africa, the Middle East, and Turkey, expressed enthusiasm about these new features.
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, setting a high bar for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators,” Moon Stated.
Another notable aspect of this initiative is the integration with M-Pesa, allowing creators to receive payments easily via the mobile money platform, which is widely used in Kenya.
Meta’s announcement marks a significant step forward in supporting Kenya’s creative community, providing them with the tools and opportunities to turn their passion into a viable career.
With support in over 30 languages, including Swahili, these features are set to revolutionize how Kenyan creators interact with their audience and monetize their work.
